Three Dragons fight for a portion of this gifting business | Dragons' Den - BBC
A smartphone gifting startup with 2% retention and near-zero losses talks three Dragons into splitting a deal live on the Den floor.
I worry that you're going to end up as a really, really good service for all of the people who are putting their product onto your site.
A Dragon flags the platform risks serving suppliers better than itself, threatening the business model's viability.
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It's gonna be bittersweet.
A Dragon signals mixed emotions about accepting or rejecting a deal that clearly has genuine appeal.
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That's a gift.
A Dragon reframes an offer or advantage as an unexpected bonus, shifting how the room values it.
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The founders built 90,000 gifts sent not by acquiring customers but by partnering with retailers who wanted the footfall — network growth that cost them almost nothing.
The narration reveals the founders scaled to 90,000 gifts through retailer partnerships rather than costly customer acquisition.
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I have no question in my mind I can turn that 2% to 3%, to 4%, to 5%. That is my job. That's what I'm going to do next.
A Dragon commits to raising the conversion rate as their specific contribution to justify taking equity.
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