YOUTUBE · JULY 26, 2026

Three Dragons fight for a portion of this gifting business | Dragons' Den - BBC

A smartphone gifting startup with 2% retention and near-zero losses talks three Dragons into splitting a deal live on the Den floor.

5 lines · yanked
01 / 05

I worry that you're going to end up as a really, really good service for all of the people who are putting their product onto your site.

[4:48]
02 / 05

It's gonna be bittersweet.

[5:53]
03 / 05

That's a gift.

[6:53]
04 / 05

The founders built 90,000 gifts sent not by acquiring customers but by partnering with retailers who wanted the footfall — network growth that cost them almost nothing.

[2:34]
05 / 05

I have no question in my mind I can turn that 2% to 3%, to 4%, to 5%. That is my job. That's what I'm going to do next.

[3:59]